A leader in Brand Strategy, BrandHub relishes the opportunity to solve complex branding issues be it in brand positioning and brand blueprint development, brand architecture, market segmentation, or integrated marketing communications strategy.
The Brand Blueprint is the DNA of your brand. The Blueprint contains the BIG IDEA as to why you brand should exist. This BIG IDEA should resonate with your customers rationally and emotionally, evoke preference, and create long-term differentiation for your brand.
Brand Architecture defines the relationship between the corporate brand and various product/service brands within the organization.
Brand Transition Strategy
BrandHub advices clients on the most appropriate brand transition strategy post merger or acqusition. The strategy is designed to maximize uplift while minimize brand value erosion. The recommendations are based on extensive research with customers, stakeholders, staff, and brand along with in-depth financial impact analysis performed by our partner Brand Finance.
There is no one specific ‘right’ way to segment your market. Our approach to segmentation may include a combination of demographics, psychographics, lifestyle, purchasing patterns and product usage analysis through in-depth quantitative and/or qualitative research. The result is a rich and insightful profile of your customers which will enable you to develop tailored, differentiated marketing programs for each specific segment of the market.
Marketing Communications Strategy
An integrated marketing communications strategy and plan should provide a consistent message to your customers at all the key customer touch points, be it via the Internet, media, events, tradeshows, direct mail, one-to-one sales, etc.