BrandHub e-Quarterly #22

Please go to www.brandhub.com/equarterly/22/ if you're having problem viewing this newsletter

Attorney-General's Chambers
BrandHub has updated the identity of Attorney-General's Chambers. The new identity retains the corporate colors but is modernized using a clean, distinctive and elegant serif font. The 6-month project included a range of design templates and Brand Identity Guidelines for AGC. Click here for more details of the project.

Sarawak Adventure
BrandHub has completed the Brand Strategy phase of the re-branding project for Sarawak Energy, helping to transform the company from a public utility provider into a major regional powerhouse for clean and sustainable energy. Over the month of November, the BrandHub team conducted over 50 B2B, stakeholder and staff interviews as well as 4 B2C consumer focus groups throughout Sarawak, sampling its culture and cuisine along the way. Click here for more pictures of Sarawak.

Hoysan Website Goes Live
BrandHub has launched the revamped website for Hoysan, a leading port logistics provider in Singapore and Malaysia. The new website displays Hoysan's new brand identity with a clearer structure of Hoysan's key services.

The scope of work included website design, copywriting, content management system and search engine optimization. Check out the new site here.

New Projects
BrandHub has been engaged by Sage, the world's 3rd largest software provider, on a retainer basis to develop its marketing communications materials. We are also working on new brand identity projects for Seletar Airport, International Hotel Express, as well as Malaysian Palm Oil Council (MPOC), an organization promoting the market expansion of Malaysian Palm Oil.

Appio / BrandHub Launches App
Appio is in the final stages of completing an app called 'Letterwrite' for two private investors. The app aims to help young children acquire a firm foundation of pre-reading skills to enable them to progress effortlessly to reading and writing. Each letter is accompanied by a keyword which is presented in a visually appealing graphic image. The keyword is closely connected to the letter sound and shape. On each screen, the child will see the letter shape embedded in the visual image of the keyword, and hear the sound of the letter. The child traces according to the arrows on the screen.

BrandHub and Appio held a joint holiday celebration together with clients and partners at Korner bar, toasting to a successful year and many more to come. Check out the photos here.

BrandHub spoke at the OOH Marketing Dialogue by SPH MediaBoxOffice, and at Crown Leadership Branding & Innovation Conference in October, whereby we shared examples of how acting on Brand Values can play a part in keeping your brand's reputation in the pink of health.

BrandHub also spoke to students at Singapore Management University and to new batch of founders at Founders Institute on Naming & New Brand Creation for technology start-ups.

BrandHub went on a company retreat to the world heritage city of Penang from 25-27 November, in celebration of our 9th anniversary. It was a fun time parasailing and jet skiing by the beach as well as visiting the 130-year-old Cheong Fatt Tze Mansion, considered to be one of the top 10 historical houses in the world. To complete our experience, we had the famous Penang char kway teow and high tea at the Eastern & Oriental Hotel. View snippets of our trip here.