We believe in giving back to the community we serve.  Our CSR efforts have focused on children and the arts.  Over the years, we have contributed to the BT Budding Artist Fund, ST School Pocket Money Fund, and the NHB Heritage Fund.  

We also support the academic community by sharing our expertise on branding though guest lectures at SMU, NTU NUS, SIM, Nanyang Poly, Temasek Poly, etc.