Are US brands going on a crash diet? [Read more..]

Moo! The origin of the term ‘branding’ may be under threat. “The U.S. Department of Agriculture has announced plans to rewrite its regulations so that hot-iron brands will no longer be recognized as an official form of identification for cattle sold or shipped across state lines. Instead, the USDA wants every cow to have a [...]

Politicians trying to copy President Obama’s tremendously successful new media campaign strategy found that those same tactics are working less well for them. The possible reason? Obama was a once-in-lifetime candidate and the first black American nominee of his party. His campaign generated enormous amount of interest amongst his constituency whereas run-of-the-mill candidates today found [...]

After having to suffer with dinosaur brands from GM and Ford for an unbearable number of years, the American consumer is finally being wowed by a 21st century car company and brand called the Tesla. Chief Executive Elon Musk (what a name) shows off a new Tesla sports electric vehicle after ringing the opening bell [...]