Instead of being associated with winning, Tiger Woods is now associated with pain. Somehow, we find it difficult to feel sorry for him. [Read more..]

After being accused of copying the Nike swoosh as well as the Adidas tagline, the Li Ning brand has finally decided to revamp its logo and tagline of “Anything is Possible” to “Make the Change”. The new logo is still quite similar to the old, but is definitely an improvement as it is more fluid [...]

Accenture has decided to drop Tiger Woods as its spokesman and has pulled all Tiger related advertising, as well as photos/articles of Tiger on its website. The move is to be expected given all that has happened to the Tiger brand.  However, it is quite unfathomable that one of the world’s largest professional services firms [...]

Tiger Woods, who has always had total control of his brand image, has now completely lost it with sordid details of affairs with multiple women emerging after his minor car accident.  Although Tiger’s sponsors are standing by their man, it is doubtful that you will see any Tiger ads soon.  Sponsors will play a wait-and-see [...]

Tiger Woods is the world most pre-eminent sports star brand. Now his squeaky clean image has taken a turn for the worst with the bizarre car accident in front of his house and tales of an affair with a Las Vegas cocktail waitress.  Tiger’s confession on his website: “This situation is my fault, and it’s obviously [...]