When a celebrity such as Tiger Woods accepts millions in sponsorship deals, there is some implicit agreement to behave in a socially acceptable manner. Unlike Michael Jordan, Roger Federer, John MacEnroe and some other sporting greats, Tiger Woods always seemed to be remote and detached. Now we know why. Tiger didn’t want people to know [...]

Tiger Woods, who has always had total control of his brand image, has now completely lost it with sordid details of affairs with multiple women emerging after his minor car accident.  Although Tiger’s sponsors are standing by their man, it is doubtful that you will see any Tiger ads soon.  Sponsors will play a wait-and-see [...]

ING has just pulled out of the sponsorship of the embattled Renault F1 team after the CrashGate incident that happened last year in Singapore. A good choice!!! I have an account with a bank which was acquired by ING, but I know hardly anything about the Group. BTW, does anyone even know that the ING [...]