The latest addition to Singapore’s high life – Ku De Ta Bar & Restaurant on Marina Bay Sands’ Sky Park, has runned into trouble with its trademark as it is using the same name as the original Ku De Ta in Bali. Why use the name in the first place? As the location and concepts [...]

It is a little ironic that Madonna, the original Material Girl, is being sued by a LA clothing company for infringement on their trademark. Madonna and daughter Lourdes have recently launched ‘Material Girl’ line targeted at teens. L.A. Triumph has been trading under the ‘Material Girl’ name since 1997. The company is accusing Madonna of [...]

Frozen Yogurt sector has got a bunch of new brands and they have got some horrifically hilarious names such as Yoguru, Sogurt, Yigloo, OiO, and worst of all Freuzen Yoguz. Can’t wait to see how long ‘Fruezen Yoguz’ will last. [ Dude, Where's My Fro Yo? ]

Do you know that HTC used to be called ‘High Tech Computer’ before it was rebranded to ‘HTC’? Talking about going from one bad name to another. ‘High Tech Computer’ is way too generic to be registered as a trademark. ‘HTC’ is a meaningless acronym with no brand personality or distinctive brand positioning. ‘Apple’ on [...]