How swift the game has changed for Nokia. Now the battle for number one smart phone brand has begun. [Read more..]

Walk into any mobile phone store in town and you’ll see rows of new touch screen mobile phones. Apple, HTC, Samsung. Then, there’s our long forgotten friend Nokia. It is becoming increasingly difficult to remember the time when Nokia dominated the cell phone market. Remember the old nokia 3310, the most hardy, well received phone [...]

The burning question is: “why did Nokia take so long to realize it?” It seems like Nokia has been in a deep Nordic hibernation while others gobbled up its food chain. [Read more..]

Appio Labs, Singapore and possibly Asia’s first dedicated corporate mobile app developer, was launched on January 2011 as a joint venture between Singapore Offshore Services, BrandHub and other angel investors. Appio Labs aims to assist organizations to enhance connectivity to an increasingly mobile world be it with their customers, employees, suppliers, or the public. The [...]

Do you know that HTC used to be called ‘High Tech Computer’ before it was rebranded to ‘HTC’? Talking about going from one bad name to another. ‘High Tech Computer’ is way too generic to be registered as a trademark. ‘HTC’ is a meaningless acronym with no brand personality or distinctive brand positioning. ‘Apple’ on [...]

Nokia shares dropped sharply by some 14% on news of its less than stellar earnings projection. The former Finnish papermaker has been leading the global handset market for quite some time. Now, it is ceding the lead in the premium smart phone market to the likes of Apple, Blackberry and Samsung. Nokia has lowered the [...]

Word of mouth can make or break a new brand. For Google’s Nexus One, complains are piling up due to the limited channels for customer support. In fact there is only one channel – online. http://news.bbc.co.uk/2/hi/technology/8451473.stm Let’s hope Google can ratify the situation quickly.

Google has partnered with mobile device maker HTC to launch the Nexus One, a  new smart phone brand built on the android platform. The new brand will soon be available in Singapore.  Will you buy it? The Nexus One has a larger screen than iPhone. It is also thinner, narrower, and lighter. It has a better camera and [...]