This article is the final segment of a two part series on Viral Video Marketing. This article focuses on understanding the mechanisms of Viral Videos in order to maximize success. You can still read the first article about viral video marketing here. Type “viral video marketing strategies” as a search phrase into Google search and [...]

This article is the first of a two part series on Viral Video Marketing. The articles will focus on dispelling the common misconceptions with regard to Viral Video Marketing and also analyze the mechanisms of Viral Videos in order to maximize success. Remember watching a video so funny or inspiring, you had to share it [...]

It can be argued that the central objective of advertising and promotion is to establish a brand’s mind share within the market space. Mind share can be defined as the level of awareness in the minds of consumers that a specific brand, company, product, or service commands. In this day and age, marketing touchpoints are [...]

Marc Ecko loyalists have returned to the origins of branding by tattooing themselves with the Marc Ecko logo. A lifetime 20% discount on all Ecko products is offered to anyone who is willing to brand themselves with the logo. How’s that for brand loyalty?

With oil prices at stratoshere levels and Japan on its knees with severe fuel shortages and nuclear crisis, Pepsi’s new plant based bottles are music to our ears. Reducing plastic packaging waste will be a big step towards saving our planet. [Read more..]

Hosting its first ‘Influencer Summit’ gathering of top UK agencies, Facebook may transform from direct marketing to full-fledged ad. Will there be more advertisements on Facebook? Will it be more intrusive, or simply more interactive? [Read more..]

BrandHub’s 6th BrandXchange session was held on September 28th at The Screening Room, 12 Ann Siang Road. Guest speaker was Rohit Jawa, Senior Vice President, Marketing Operations for Asia, Africa, Central & Eastern Europe for Unilever. Rohit spoke on Global Brand Stewardship in Asia. The Unilever veteran marketer talked about challenges and opportunities facing global [...]

An enterprising company has come up with a novel way of marketing golf balls – by putting together the Tiger Mistress Collection. Joslyn James, one of the alleged mistresses, is none too happy with the product, accusing the company of encouraging violence against women. Sorry honey, we don’t see the link. Perhaps the mistresses should [...]

Josh Goh, Director of Corporate Services at GMP, shared insights on brand building and viral marketing at BrandHub’s 5th BrandXchange last Thursday at  the Screening Room. GMP’s highly creative Raffles Ghost campaign won a Grand Prix at the Singapore Effies Award last year. A key take away –  if the viral campaign doesn’t spread like a [...]