Marc Ecko loyalists have returned to the origins of branding by tattooing themselves with the Marc Ecko logo. A lifetime 20% discount on all Ecko products is offered to anyone who is willing to brand themselves with the logo. How’s that for brand loyalty?

Gap scummed to design community and consumer uproar over its logo change less than a week after implementing it. A week earlier, Marka Hansen, Gap North America’s President, explained to Huffington Post of the logo change: “We chose this design as it’s more contemporary and current. It honors our heritage through the blue box while [...]

After a spate of bad news, will the ‘1Malaysia’ campaign unite a fractious country engulfed by ethnic tensions? Only time will tell whether the campaign is just empty promise or an agent for conciliation and change. http://www.latimes.com/news/nationworld/world/la-fg-malaysia-spin-20100903,0,4514056.story

Osim has a new logo and Mr. Ron Sim, founder and Chariman of Osim, thinks it is much better. Do you agree? I am not so sure. At least the tagline of ‘Inspiring well-being’ brings the company back to the health and wellness roots instead of ‘inspiring life’ which is a bit difficult to imagine [...]

In this latest study by The Journal in Consumer Research, truly sophisticated luxury shoppers do not need logos splashed everywhere on the products to reflect their status. http://www.nytimes.com/2010/07/26/business/26drill.html?_r=1&hpw

Frozen Yogurt sector has got a bunch of new brands and they have got some horrifically hilarious names such as Yoguru, Sogurt, Yigloo, OiO, and worst of all Freuzen Yoguz. Can’t wait to see how long ‘Fruezen Yoguz’ will last. [ Dude, Where's My Fro Yo? ]

YMCA is now officially the ‘Y’. Singapore loves abbreviations – we have the ERP, ECP, EDB, etc. Is that such a good thing? Read this article for guidance: http://www.nytimes.com/2010/07/12/us/12Y.html?_r=1&hp

After being accused of copying the Nike swoosh as well as the Adidas tagline, the Li Ning brand has finally decided to revamp its logo and tagline of “Anything is Possible” to “Make the Change”. The new logo is still quite similar to the old, but is definitely an improvement as it is more fluid [...]

The 28 year-old MTV brand has made subtle changes to its iconic logo. Will changing the logo help change the fortunes of MTV or is it a desperate attempt to reclaim lost glory? From U2, Michael Jackson, and Madonna to Snookie, Jessica Simpson, and the Osbournes, MTV is no longer the iconic music brand that [...]