Steve Jobs is no doubt the greatest brand builder of the past 100 years. He has nothing else to prove to anyone. So why not let someone else in Apple take the limelight for a change? We all need to know when to step away. Steve, we would just like you to concentrate on getting [...]

The tablet market is heating up. Local brand Joo Joo is going up against the mighty Apple iPad. 

Not to be confused with feminine hygiene products, the barely one-week old Apple iPad has already encountered trademark issues. Turns out Fujitsu also has a mobile device called iPad. With S$20 billion in revenue, Apple should have no problem settling with Fujitsu to allow both brands to co-exist. On the broader branding perspective, Apple has [...]