This article is the final segment of a two part series on Viral Video Marketing. This article focuses on understanding the mechanisms of Viral Videos in order to maximize success. You can still read the first article about viral video marketing here. Type “viral video marketing strategies” as a search phrase into Google search and [...]

Hosting its first ‘Influencer Summit’ gathering of top UK agencies, Facebook may transform from direct marketing to full-fledged ad. Will there be more advertisements on Facebook? Will it be more intrusive, or simply more interactive? [Read more..]

Winner Takes All – while FB increased its users by 50% to over 150M this year, MySpace continues to decline in both users and revenue, resulting is losses and additional planned layoffs. Staying relevant is the only way to survive. [Read more...]

Time Magazine’s Man of the Year, being the main feature in a likely Oscar winning film, FB surpassing Google as the most visited site in US, $50B valuation for FB. What a year for FB founder Mark Zuckerberg. [Read more...]

What are Facebook ads good for? To build other online Facebook communities or call to action ads like retail sales, property launch, holiday/restaurant discount etc. Facebook works less well for corporate branding ads due to restrictions on ad design/space allocation as well as the social nature of the site. However, more can be done on [...]