Posts Tagged ‘Celebrity endorsement’

The Oprah Winfrey Show Has Ended But Her Legacy Lives On

With a simple goodbye, Oprah bid farewell to all her fans and also to her multibillion-dollar media empire that she created over 25 years. This time, with no surprises or giveaways. “There will be no makeovers, no surprises – really, no surprises,” she told her studio audience. “You will not be getting a car or [...]

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John Galliano Fired by Dior After Video Rant

Fashion industry is full of eccentric personalities. John Galliano is no doubt one of them. He also comes across as dark and mysterious. Now his true self is coming out and it ain’t pretty. [Read more..]

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Kardashians sued for $75M over debit card debacle

The Kardahshian Sisters’ money making machine grinds to a halt on a Prepaid MasterCard licensing deal gone wrong. Owning a brand and receiving licensing revenue may seem like prinint money, but lack of due dillgence and control will erode the brand. The Kardashians seem to be grabbing money every which way they can, perhaps anticipating [...]

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Worst Spokes Person Ever?

That honor turns out to be for Jackie Chan. It seems that everything he endorses turns toxic, some literally. The indiscriminant star endorses everything from frozen dumplings, shampoo, electric bikes, auto repair school to anti-virus software. Here are some highlights of his endorsement debacles: An anti-hair loss shampoo he promoted allegedly contained carcinogens The auto [...]

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Tiger Insurance

As to be expected, companies who use celebrities as endorsers are clamoring to  take out ‘Tiger’ insurance to protect themselves against immoral behavior of their stars. In the case of the seven publicly listed companies that sponsored Tiger, they lost a combined value of $12 billion in the stock market price in the month after [...]

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