The Brand Finance Forum, co-organised by Brandhub, is in its fourth year running and is held in partnership with the Singapore Management University (SMU). Held on 16 August 2011, the event saw more than 100 participants gathered in the Mochtar Riady Auditorium. The event saw speakers from various industries give their insights on the theme, [...]

Instead of being associated with winning, Tiger Woods is now associated with pain. Somehow, we find it difficult to feel sorry for him. [Read more..]

This article is the final segment of a two part series on Viral Video Marketing. This article focuses on understanding the mechanisms of Viral Videos in order to maximize success. You can still read the first article about viral video marketing here. Type “viral video marketing strategies” as a search phrase into Google search and [...]

This article is the first of a two part series on Viral Video Marketing. The articles will focus on dispelling the common misconceptions with regard to Viral Video Marketing and also analyze the mechanisms of Viral Videos in order to maximize success. Remember watching a video so funny or inspiring, you had to share it [...]

Walk into any mobile phone store in town and you’ll see rows of new touch screen mobile phones. Apple, HTC, Samsung. Then, there’s our long forgotten friend Nokia. It is becoming increasingly difficult to remember the time when Nokia dominated the cell phone market. Remember the old nokia 3310, the most hardy, well received phone [...]

Building a brand takes years of effort. You need time to earn trust and gain credibility through consistently delivering your brand promises. Destroying a brand, however, is much easier. Mistakes made by the organisation, be it deliberate or not, can destroy the brand in a matter of hours. The recent Taiwan DEHP scandal is a [...]

The web has gone through a major evolution in graphical and technical design since the 1990s. Gone are the days where you’ll find twinkling stars or scrolling rainbows on your screens. (Not to mention tiny, pixilated GIF images sparsely scattered across web pages.) But you’ll be surprised to find that some have indeed survived Y2K. [...]

Research from the Northeastern University psychology professor Lisa Feldman Barrett has shown that individuals with bad reputations are more likely to get noticed. It appears that the brain subconsciously homes in on undesirable information, bringing it to the attention of the individual. Perhaps this preferential selection for perceiving bad people extends to branding as well? [...]

Although the recent fraud scandal may have damaged the Alibaba’s brand reputation in the short term, the quick action by its founder Jack Ma to remove those involved including the CEO will ensure that the brand stays in good health in the long term. Coming from a Chinese brand, this is unexpected and very impressive. [...]