The Brand Finance Forum, co-organised by Brandhub, is in its fourth year running and is held in partnership with the Singapore Management University (SMU). Held on 16 August 2011, the event saw more than 100 participants gathered in the Mochtar Riady Auditorium. The event saw speakers from various industries give their insights on the theme, [...]

This article is the final segment of a two part series on Viral Video Marketing. This article focuses on understanding the mechanisms of Viral Videos in order to maximize success. You can still read the first article about viral video marketing here. Type “viral video marketing strategies” as a search phrase into Google search and [...]

John Stuart, the Chairman of Quaker, was on to something when he said in 1900: “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trade marks, and I would fare better than you.” John Stuart knew the importance of branding way [...]

Wellywood vs. Hollywood? Hollywood may object. “The New Zealand capital of Wellington is to have a giant ‘Wellywood’ sign emblazoned across a hillside despite criticism and threats of legal action for the blatant copy of the famed Hollywood symbol.” [Read more..]

“Upscale shoe-maker Jimmy Choo is being sold to German luxury-goods company Labelux GmbH, the latest deal in a flurry of luxury-goods acquisitions as the industry rebounds from the economic crisis.”

Japan’s first discount airline Peach decides to go purple. The name is suppose to evoke ‘generosity’ and ‘longevity’. Do we know any discount airline that is generous? If it really plans to be, it probably won’t last… “But the future of Peach may be anything but rosy: it is kicking off flight operations just as [...]

LifeBrandz is being sued again, this time by a liquor distributor by the name of Dr. Giorgio Ferarri.   http://www.straitstimes.com/Breaking%2BNews/Singapore/Story/STIStory_450359.html Could this be his real name? Passing off one great Italian brand in a name is one thing but to combine two brands in one name plus a Dr. some more…  I don’t know about you. I would [...]