Instead of being associated with winning, Tiger Woods is now associated with pain. Somehow, we find it difficult to feel sorry for him. [Read more..]

This article is the first of a two part series on Viral Video Marketing. The articles will focus on dispelling the common misconceptions with regard to Viral Video Marketing and also analyze the mechanisms of Viral Videos in order to maximize success. Remember watching a video so funny or inspiring, you had to share it [...]

Seriously??? Dr. Susan has been a BAD, BAD girl ! She not only did serious damage to her own brand but also to the Singapore Medical Tourism brand. [Read more..]

Pak Fook, a 30-year old Hong Kong soy product brand acquired by Nestle in 1986, has launched a campaign to find a new brand ambassador with two conditions – 45 years old or above and already a grandmother. The winner gets a prize of $129K. The brand hopes to reconnect and strengthen its bond with [...]

That honor turns out to be for Jackie Chan. It seems that everything he endorses turns toxic, some literally. The indiscriminant star endorses everything from frozen dumplings, shampoo, electric bikes, auto repair school to anti-virus software. Here are some highlights of his endorsement debacles: An anti-hair loss shampoo he promoted allegedly contained carcinogens The auto [...]

Leave it to Phil Knight, founder and CEO of Nike, to call Tiger’s transgressions ‘a blip’ to his image. Phil has defended a long list of ‘bad boy’  athletes in the past – from the likes of John McEnroe to Eric Cantona. This time, Phil Knight may have gone too far in the defense of Tiger [...]

Accenture has decided to drop Tiger Woods as its spokesman and has pulled all Tiger related advertising, as well as photos/articles of Tiger on its website. The move is to be expected given all that has happened to the Tiger brand.  However, it is quite unfathomable that one of the world’s largest professional services firms [...]