Shucks! No bonuses for Tony Hayward and the spill gang. Should we be feeling sorry? Not. [Read more..]

In addition to spending an excess US$1 billion to stem the  flow of the oil spill, losing 35% of its stock value, and facing negative front page news on a daily basis, BP has also had to deal with a CEO who is turning out to be a disaster as a Brand Champion. Amongst  Tony [...]

According to BP, its brand promise of “Beyond Petroleum” stands for: “We take concrete actions to push traditional boundaries and meet the challenges of our time in a sustainable way.” Causing one of the biggest spills in history is certainly not part of being ‘sustainable’. In fact, BP has one of the worst safety records [...]