This article is the final segment of a two part series on Viral Video Marketing. This article focuses on understanding the mechanisms of Viral Videos in order to maximize success. You can still read the first article about viral video marketing here. Type “viral video marketing strategies” as a search phrase into Google search and [...]

Steve Jobs is no doubt the greatest brand builder of the past 100 years. He has nothing else to prove to anyone. So why not let someone else in Apple take the limelight for a change? We all need to know when to step away. Steve, we would just like you to concentrate on getting [...]

After being on the losing end of a bloody battle with the iPod which saw Creative’s fortunes slipped precipitously, the company that Sim Wong Hoo founded will try to go up against Apple again with the ZiiO, a tablet PC which is direct competitor of the iPad. Priced at 50% lower than iPad, the gadget [...]

The day of reckoning has finally come. Microsoft, once the most valuable and arrogant tech company in the world, has lost half of its corporate value since 2000 and has had to finally surrender the crown to Apple, the funky tech company with a heart. Bill saw the writing on the wall and was very [...]

The tablet market is heating up. Local brand Joo Joo is going up against the mighty Apple iPad. 

Not to be confused with feminine hygiene products, the barely one-week old Apple iPad has already encountered trademark issues. Turns out Fujitsu also has a mobile device called iPad. With S$20 billion in revenue, Apple should have no problem settling with Fujitsu to allow both brands to co-exist. On the broader branding perspective, Apple has [...]

What a boring and ordinary name. Surely Google could have chosen a better name? The logo is not that hot either.  A good name is half the battle. I would choose a Blackberry over a Nexus One any day. Although iPhone is by no means original, at least it has a reason for being as the name is linked [...]

Google has partnered with mobile device maker HTC to launch the Nexus One, a  new smart phone brand built on the android platform. The new brand will soon be available in Singapore.  Will you buy it? The Nexus One has a larger screen than iPhone. It is also thinner, narrower, and lighter. It has a better camera and [...]

We worship the ground Steve Jobs walks on. He not only makes some of the best products in the world, he can also sell it better than any other CEO in the world.  http://views.washingtonpost.com/leadership/leadership_playlist/2009/11/seven-secrets-of-a-steve-jobs-presentation.html