This article is the final segment of a two part series on Viral Video Marketing. This article focuses on understanding the mechanisms of Viral Videos in order to maximize success. You can still read the first article about viral video marketing here. Type “viral video marketing strategies” as a search phrase into Google search and [...]

This article is the first of a two part series on Viral Video Marketing. The articles will focus on dispelling the common misconceptions with regard to Viral Video Marketing and also analyze the mechanisms of Viral Videos in order to maximize success. Remember watching a video so funny or inspiring, you had to share it [...]

It can be argued that the central objective of advertising and promotion is to establish a brand’s mind share within the market space. Mind share can be defined as the level of awareness in the minds of consumers that a specific brand, company, product, or service commands. In this day and age, marketing touchpoints are [...]

Hosting its first ‘Influencer Summit’ gathering of top UK agencies, Facebook may transform from direct marketing to full-fledged ad. Will there be more advertisements on Facebook? Will it be more intrusive, or simply more interactive? [Read more..]

What are Facebook ads good for? To build other online Facebook communities or call to action ads like retail sales, property launch, holiday/restaurant discount etc. Facebook works less well for corporate branding ads due to restrictions on ad design/space allocation as well as the social nature of the site. However, more can be done on [...]

Tech Crunch and other tech blogs are being corporatized as big boys such as AOL and Dow Jones swoop in to take a piece of the growing and influential blog pie. Although these boys may never grow up to the size of their previous big print brothers, they are small profitable businesses that can add [...]