John Stuart, the Chairman of Quaker, was on to something when he said in 1900: “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trade marks, and I would fare better than you.” John Stuart knew the importance of branding way [...]

Accenture has decided to stay with the animal theme in their latest ads. Instead of the Tiger, the new ads will now feature safer animals including an elephant, a chameleon, frogs, fish. According to Accenture, the news ads were the most preferred in focus group tests. But to us, these ads seem to invite association [...]

Accenture has decided to drop Tiger Woods as its spokesman and has pulled all Tiger related advertising, as well as photos/articles of Tiger on its website. The move is to be expected given all that has happened to the Tiger brand.  However, it is quite unfathomable that one of the world’s largest professional services firms [...]

Hmmm. Wonder how Accenture’s clients would interpret the campaign slogan “Go on. Be a Tiger.” now.