As if destroying News International wasn’t enough, Murdoch is now trying to drag the last respectable brand he has in his portfolio with him. Some members of the Bancroft family are now suffering from seller’s remorse. That is what happens when you sell your brand to you know who.
Instead of being associated with winning, Tiger Woods is now associated with pain. Somehow, we find it difficult to feel sorry for him.
This article is the final segment of a two part series on Viral Video Marketing. This article focuses on understanding the mechanisms of Viral Videos in order to maximize success. You can still read the first article about viral video marketing here.
Type “viral video marketing strategies” as a search phrase into Google search and you’ll end up with tones of sites offering their penny’s worth of thoughts on the subject. Many have gone further to claim that they’re surefire ways to achieve virulence. We have personally examined those sites and found that they consist of a collection of vague and loosely related concepts. Thus, we set off on a quest in search of a more scientific explanation on the subject of viral videos. Why do viral videos become viral and how do they get viral?
Fortunately for you, lucky reader, we have found a behavioural model that scientifically explains the process of video virulence. By understanding the process, you can maximize the chances of your own video going viral. So, are you ready?
This article is the first of a two part series on Viral Video Marketing. The articles will focus on dispelling the common misconceptions with regard to Viral Video Marketing and also analyze the mechanisms of Viral Videos in order to maximize success.
Remember watching a video so funny or inspiring, you had to share it with your friends?
Viral videos have increased in popularity over the years thanks to the proliferation of video sharing sites such as Youtube and Vimeo that allow the easy sharing of videos. Brands are beginning to use viral video promotions in order to reinforce their brand image. Smart move given that the average person spends 15min on Youtube everyday and that it receives 2 billion views a day. Viral video marketing offers the promise of unparalleled levels of brand awareness and engagement.
However, the rosy picture is shattered by the fact that brand managers are ill-informed or have unrealistic expectations of the shiny new toy. They often delve into viral campaigns without fully understanding the intricacies of viral video branding; an ill-conceived viral video can ultimately damage brand image.
But fret not, we’re here to clear up some common misconceptions.
It’s been a year since the launch of RedRock Lager Beer at the BeerFest 2010. This year they’re back once again for BeerFest 2011!
RedRock Lager was created by and for beer lovers. Brewed with passion using the finest quality ingredients. The beer is brewed in Australia and is the very first beer brewed by 6 Drunk Men.
We’ll be cheering them on for the upcoming BeerFest! Go RedRock!
Our dear intern, Andrew, would be ending his internship at Brandhub soon. To celebrate all the wonderful moments we’ve shared, we decided to throw him a party at the Two Queens HQ KTV Bar!
PS. Andrew’s a really good singer. 
It can be argued that the central objective of advertising and promotion is to establish a brand’s mind share within the market space. Mind share can be defined as the level of awareness in the minds of consumers that a specific brand, company, product, or service commands. In this day and age, marketing touchpoints are getting more and more cluttered, thereby making it increasingly tougher for brands to make an impression.
Walk into any mobile phone store in town and you’ll see rows of new touch screen mobile phones. Apple, HTC, Samsung. Then, there’s our long forgotten friend Nokia. It is becoming increasingly difficult to remember the time when Nokia dominated the cell phone market. Remember the old nokia 3310, the most hardy, well received phone introduced in 2000? Not so much I guess.
With the advent of technology, a suite of graphic and social media tools are now made available for the individual to set himself apart from his fellow job competitors. However, many are still showing up with horridly boring paper resumes. Mashable has provided some great tips on how to create your very own killer resume. So go ahead, make your competitors look silly with their boring resumes.
Building a brand takes years of effort. You need time to earn trust and gain credibility through consistently delivering your brand promises. Destroying a brand, however, is much easier. Mistakes made by the organisation, be it deliberate or not, can destroy the brand in a matter of hours. The recent Taiwan DEHP scandal is a good case in point.
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