Create a Brand or Perish

DilmahThe story of Dilmah tea, a great Asian brand created over 20 years ago when Sri Lankan tea exporters were under threat by major international tea companies who started to substitute high quality Sri Lankan tea leaves with cheaper blends from other markets. 

Dilmah’s solution? Create a high quality, niche Ceylon tea brand. 

http://www.nytimes.com/2010/01/09/business/global/09tea.html

BrandhubBrandHub is a Singapore based strategic brand consultancy dedicated to creating and building Leader Brands in Asia. Established in 2003, BrandHub has been voted the leading independent brand consultancy in Singapore by readers of Marketing Magazine in 2007 and 2008. BrandHub's clients include SingTel, Certis, RedRock, National Heritage Board and National Library Board.