Archive for June, 2011

Viral Video: The Science Behind Video-sharing Behaviour

This article is the final segment of a two part series on Viral Video Marketing. This article focuses on understanding the mechanisms of Viral Videos in order to maximize success. You can still read the first article about viral video marketing here. Type “viral video marketing strategies” as a search phrase into Google search and [...]

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Viral Video Branding – Chasing the elusive unicorn

This article is the first of a two part series on Viral Video Marketing. The articles will focus on dispelling the common misconceptions with regard to Viral Video Marketing and also analyze the mechanisms of Viral Videos in order to maximize success. Remember watching a video so funny or inspiring, you had to share it [...]

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RedRock at Beerfest Asia 2011

It’s been a year since the launch of RedRock Lager Beer at the BeerFest 2010. This year they’re back once again for BeerFest 2011! RedRock Lager was created by and for beer lovers. Brewed with passion using the finest quality ingredients. The beer is brewed in Australia and is the very first beer brewed by [...]

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BrandHub sings Andrew goodbye

Our dear intern, Andrew, would be ending his internship at Brandhub soon. To celebrate all the wonderful moments we’ve shared, we decided to throw him a party at the Two Queens HQ KTV Bar! PS. Andrew’s a really good singer. Check out the photos on our facebook page.

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Be remarkable, or be invisible amongst the crowd.

It can be argued that the central objective of advertising and promotion is to establish a brand’s mind share within the market space. Mind share can be defined as the level of awareness in the minds of consumers that a specific brand, company, product, or service commands. In this day and age, marketing touchpoints are [...]

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Can Nokia Rise Once Again?

Walk into any mobile phone store in town and you’ll see rows of new touch screen mobile phones. Apple, HTC, Samsung. Then, there’s our long forgotten friend Nokia. It is becoming increasingly difficult to remember the time when Nokia dominated the cell phone market. Remember the old nokia 3310, the most hardy, well received phone [...]

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You have a boring paper resume

With the advent of technology, a suite of graphic and social media tools are now made available for the individual to set himself apart from his fellow job competitors. However, many are still showing up with horridly boring paper resumes. Mashable has provided some great tips on how to create your very own killer resume. [...]

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