KwikChex, an online reputation solutions provider based in UK, is threatening to file a series of defamation lawsuits from 700 of its frustrated hotel and travel agency clients against tripadvisors.com, the world’s most powerful travel advisory portal with 40 million reviews posted by travellers. KwikChex is asking TripAdvisor to meet three demands: remove erroneous accusations, [...]

Pak Fook, a 30-year old Hong Kong soy product brand acquired by Nestle in 1986, has launched a campaign to find a new brand ambassador with two conditions – 45 years old or above and already a grandmother. The winner gets a prize of $129K. The brand hopes to reconnect and strengthen its bond with [...]

After a bruising battle with the US government which caused severe damage to its brand, Goldman is now trying to mend its ways. Chief Executive Lloyd Blankfein had earlier admitted that “there is a disconnect between how we view the firm and how the broader public perceives our roles and activities.” Goldman has now engaged [...]

Gap scummed to design community and consumer uproar over its logo change less than a week after implementing it. A week earlier, Marka Hansen, Gap North America’s President, explained to Huffington Post of the logo change: “We chose this design as it’s more contemporary and current. It honors our heritage through the blue box while [...]

Politicians trying to copy President Obama’s tremendously successful new media campaign strategy found that those same tactics are working less well for them. The possible reason? Obama was a once-in-lifetime candidate and the first black American nominee of his party. His campaign generated enormous amount of interest amongst his constituency whereas run-of-the-mill candidates today found [...]

Tech Crunch and other tech blogs are being corporatized as big boys such as AOL and Dow Jones swoop in to take a piece of the growing and influential blog pie. Although these boys may never grow up to the size of their previous big print brothers, they are small profitable businesses that can add [...]

BrandHub’s 6th BrandXchange session was held on September 28th at The Screening Room, 12 Ann Siang Road. Guest speaker was Rohit Jawa, Senior Vice President, Marketing Operations for Asia, Africa, Central & Eastern Europe for Unilever. Rohit spoke on Global Brand Stewardship in Asia. The Unilever veteran marketer talked about challenges and opportunities facing global [...]