Archive for August, 2010

Fitco Consulting

Fitco Consulting is an executive search company with offices in Singapore, China, USA, UK and Hong Kong. Fitco specializes in recruitment of senior level management executives and R&D specialists for multi national companies operating in the Asia Pacific region, Belgium, China, United States and UK. BrandHub designed the new website for Fitco Consulting. www.fitco-consulting.com | [...]

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Worst Spokes Person Ever?

That honor turns out to be for Jackie Chan. It seems that everything he endorses turns toxic, some literally. The indiscriminant star endorses everything from frozen dumplings, shampoo, electric bikes, auto repair school to anti-virus software. Here are some highlights of his endorsement debacles: An anti-hair loss shampoo he promoted allegedly contained carcinogens The auto [...]

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Who is the Real Material Girl?

It is a little ironic that Madonna, the original Material Girl, is being sued by a LA clothing company for infringement on their trademark. Madonna and daughter Lourdes have recently launched ‘Material Girl’ line targeted at teens. L.A. Triumph has been trading under the ‘Material Girl’ name since 1997. The company is accusing Madonna of [...]

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Personal Branding at Its Best

A new female political superstar is emerging in the staid, male dominated, merry-go-round world of Japanese politics. Renho, the 42-year-old, single name, half Japanese and half Taiwanese politician is emerging as an unlikely superstar and the youngest minister in Prime Minister Kan’s cabinet. Not only is Renho photogenic, she also wears signature white jackets (representing [...]

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