In this latest study by The Journal in Consumer Research, truly sophisticated luxury shoppers do not need logos splashed everywhere on the products to reflect their status. http://www.nytimes.com/2010/07/26/business/26drill.html?_r=1&hpw

Frozen Yogurt sector has got a bunch of new brands and they have got some horrifically hilarious names such as Yoguru, Sogurt, Yigloo, OiO, and worst of all Freuzen Yoguz. Can’t wait to see how long ‘Fruezen Yoguz’ will last. [ Dude, Where's My Fro Yo? ]

How brazen? Three Italian amicos tried to use George Clooney’s image and signature to sell some clothes in Italy, thinking they could get away with it. Come on, George has a villa and a high profile girlfriend there. Surely word would get to him and it did. The trial was a no brainer, with George [...]

Do you know that HTC used to be called ‘High Tech Computer’ before it was rebranded to ‘HTC’? Talking about going from one bad name to another. ‘High Tech Computer’ is way too generic to be registered as a trademark. ‘HTC’ is a meaningless acronym with no brand personality or distinctive brand positioning. ‘Apple’ on [...]

RedRock, the latest lager beer brand to enter the Singapore market, has commissioned Brandhub for the brand logo, identity development, collaterals and package designing. The beer, although conceptualized locally, will be brewed in Australia and is the very first beer brewed by 6 Drunk Men. Its extension is targeted mainly at ASEAN – Indonesia, Vietnam [...]

YMCA is now officially the ‘Y’. Singapore loves abbreviations – we have the ERP, ECP, EDB, etc. Is that such a good thing? Read this article for guidance: http://www.nytimes.com/2010/07/12/us/12Y.html?_r=1&hp

After having to suffer with dinosaur brands from GM and Ford for an unbearable number of years, the American consumer is finally being wowed by a 21st century car company and brand called the Tesla. Chief Executive Elon Musk (what a name) shows off a new Tesla sports electric vehicle after ringing the opening bell [...]

After being accused of copying the Nike swoosh as well as the Adidas tagline, the Li Ning brand has finally decided to revamp its logo and tagline of “Anything is Possible” to “Make the Change”. The new logo is still quite similar to the old, but is definitely an improvement as it is more fluid [...]