Sometimes, through simple ignorance or trying to ride on some well known brand(s), new entrepreneurs and small business owners may come up with brand names that end up in legal tussle later. [Name Choices Spark Lawsuits] Do your homework before deciding on the name and save the hassle and resources later. Having to change a [...]

Like something out of a juicy corporate spy movie, Starwood is suing Hilton for corporate espionage, double dealing and poaching related to an ex-employee credited with building up the W brand. We think ‘W’ is over-rated. But it did bring a breath of fresh air to the staid corporate hotel category. http://www.latimes.com/business/la-fi-0606-hotel-wars-20100606,0,7573460,full.story what is a [...]

In addition to spending an excess US$1 billion to stem the  flow of the oil spill, losing 35% of its stock value, and facing negative front page news on a daily basis, BP has also had to deal with a CEO who is turning out to be a disaster as a Brand Champion. Amongst  Tony [...]