Singapore Airlines may have good service in the air, but its service is nothing to brag about on the ground. Actually it sucks. Call centers have been ‘offshored’ and customer reps often give wrong information as we have experienced firsthand. We got the run around for a few days all for nothing. We will certainly [...]

Does Oakley’s pursuit of ‘cool’ in sunglass design sound shallow and perhaps lacking in depth? Not at all. The company puts in  relentless efforts  in pursuit of the latest materials, technology, design, engineering and QC to make the perfect pair of shades. Having elite athletes, the military and law enforcement personnel as your loyal customers [...]

Xerox, the 60-year brand synonymous with copy machines, has a new CEO Urusal Burns. This long and insightful article talks about the challenges Ursula faces in changing the culture within Xerox from one of  being nice to one of being fearless in order to arrest the decade of decline to a path of growth, innovation [...]

Once again, Vodafone tops the Telecom Brand Table published by Brand Finance, a partner of BrandHub. Vodafone’s brand strength rating of ‘AAA’ comes from prominent global sponsorship of football, F1, etc. The company is able to capitalize on the recognition generated from sponsorship to rapidly globalize its operations – through a combination of start-ups as [...]

Mobile social media networking provider Mozat has launched its new brand identity, created by BrandHub, ahead of the upcoming GSMA Mobile Global Conference in Barcelona. http://www.marketing-interactive.com/news/17949

Some piece of good news. Owner of the Alexander McQueen label, the Gucci Group, has decided to keep the brand going. Let’s hope the armadillo shoes will stay alive as well. They are destined to be a classic.

The rehabilitation of Tiger Woods’ shattered image has begun. And we are observing with keen interest.  The first act is the release of an image of Tiger running/training alongside a trainer. What does this image say? It says that Tiger Woods is serious about coming back as an athlete/golfer. Interestingly, the image comes from Getty Images, not the [...]

The untimely demise of the highly talented and truly ferocious British designer Alexander McQueen has opened the question on whether his brand can survive him. Fashion analysts seem to doubt so given how competitive the luxury fashion market has become. That will be a double loss to the world. http://www.businessweek.com/news/2010-02-12/ppr-may-struggle-to-keep-mcqueen-going-after-designer-s-death.html

The 28 year-old MTV brand has made subtle changes to its iconic logo. Will changing the logo help change the fortunes of MTV or is it a desperate attempt to reclaim lost glory? From U2, Michael Jackson, and Madonna to Snookie, Jessica Simpson, and the Osbournes, MTV is no longer the iconic music brand that [...]

Leading Mexican beer brand Corona is trying to shed its vacation in a bottle positioning and ubiquitous beach image due to 4 years of steep decline in revenue and market share. Will dropping its beach image for opposite sex humor work? Once you dig deeper, Corona’s decline is due to severe economic recession, not because [...]