Leave it to Phil Knight, founder and CEO of Nike, to call Tiger’s transgressions ‘a blip’ to his image. Phil has defended a long list of ‘bad boy’  athletes in the past – from the likes of John McEnroe to Eric Cantona. This time, Phil Knight may have gone too far in the defense of Tiger [...]

Two brands in peril share a common link – Tiger Woods Design is in a joint venture with a Dubai government linked developer to jointly develop the Tiger Woods Dubai, a golf course and property development.  It was to be the first Golf Course to be designed by Tiger Woods. Dubai apparently paid $25 million to [...]

Singapore technology start-up Fusion Garage has been sued by former partner TechCrunch in the US for fraud and deceit on a new tablet PC product jointly developed by the two companies. CrunchPad was the former name for the new product. Since ditching TechCrunch, Fusion Garage came up with a new name, the JooJoo, and planned to [...]

Accenture has decided to drop Tiger Woods as its spokesman and has pulled all Tiger related advertising, as well as photos/articles of Tiger on its website. The move is to be expected given all that has happened to the Tiger brand.  However, it is quite unfathomable that one of the world’s largest professional services firms [...]

Hmmm. Wonder how Accenture’s clients would interpret the campaign slogan “Go on. Be a Tiger.” now.

The founder of Hustler magazine, whose name was on a Hollywood movie People vs. Larry Flynt, is now embroiled in another lawsuit. This time he is suing his nephews, who are also involved in the ‘industry’, for infringing on his brand, claiming that his nephews’ ‘products’ are inferior, and therefore damaging his brand. Larry has [...]

Richard Branson’s new space travel brand – Virgin Galactic, has unveiled its new space shuttle called the Virgin SpaceShip Enterprise. 300 passengers have already signed up for a $200,000 two-hour journey which includes 6-minute of weightless experience. The first flight could take off from New Mexico’s space terminal as early as in 2012. http://news.bbc.co.uk/2/hi/science/nature/8400353.stm Virgin [...]

When a celebrity such as Tiger Woods accepts millions in sponsorship deals, there is some implicit agreement to behave in a socially acceptable manner. Unlike Michael Jordan, Roger Federer, John MacEnroe and some other sporting greats, Tiger Woods always seemed to be remote and detached. Now we know why. Tiger didn’t want people to know [...]

In an attempt to change the perception of ‘Made in China’ products, China has engaged DDB to produce a commercial that is now airing around the world.  Will it work? Click here to see the video http://www.latimes.com/business/la-fi-china-ad7-2009dec07,0,720778.story In our opinion, China should spend the money on a responsible manufacturing campaign targeted at Chinese manufacturers rather than [...]

Denmark, the host of the UN Conference on Climate Change, has long been held up as a model for a Green Society.  But dig a little deeper, and you will find lots trash beneath. http://www.latimes.com/news/nation-and-world/la-fg-copenhagen-climate6-2009dec06,0,1664916.story